9.00 – 11.00
Definizione dell’offerta turistica: l’ideazione del prodotto esperienziale, a cura di Gianluigi Tiddia professionista della socialità digitale
11.00 – 11.30
Pausa
11.30 – 12.30
Case study: la creazione di una nuova impresa nel settore delle bike, a cura di Andrea Piroddi, imprenditore di Tortolì
12.30 – 13.00
Question time e confronto finale
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